For Octane Performance Training, I transformed a basic Square website into an extensive, feature-rich platform. Leading the UX and UI design, I built the website using WordPress and WooCommerce, focusing on functionality and user engagement.
A key feature of the site was the robust scheduling system. This allowed users to sign up for various training options, with the flexibility to choose specific dates and times. I also integrated a tier-based membership system, offering certain training sessions for free based on the user’s membership level, enhancing the value proposition for members.
Another significant aspect was the development of athlete profiles. These profiles enabled administrators to post both public and private messages to athletes, celebrating training successes and offering personalized tips and results. The profiles also included photos and videos of athletes in action, adding a dynamic and personal touch to the site.
The website’s design was clean and open, allowing the strong imagery to take center stage. This visual approach was crucial in capturing the energy and professionalism of Octane Performance Training, aiding in driving conversions for both new and returning users.