District Daiquiri, an adult frozen beverage company known for its pop-ups and permanent locations in Washington DC, entrusted me with redesigning their logo into a versatile logo package. The challenge was to design logos that would be instantly recognizable and representative of the brand across various platforms, including signage, packaging, and beyond.
My approach involved developing multiple logo variations, each tailored to different applications yet maintaining a cohesive brand identity. This flexibility allowed the logos to adapt to various contexts while ensuring brand consistency and recognition.
In addition to the logos, I was tasked with designing a merchandise package. This included items themed around District Daiquiri’s four signature beverages. The merch design needed to be eye-catching and aligned with the brand’s vibrant and lively spirit. I incorporated the names of each of their beverages into the merchandise, creating a unique and appealing collection that resonated with the brand’s fans and customers.
The final deliverables—a suite of adaptable logos and a bespoke merchandise package—successfully encapsulated District Daiquiri’s fun and dynamic ethos. The designs not only elevated the brand’s visual presence but also enhanced its engagement with customers, both in its physical locations and in the broader market.