When designing the logo for Plant Science, a company specializing in the cultivation of marijuana my objective was to create a visual identity that balanced fun and professionalism. The logo needed to resonate with both the social aspects of marijuana use and the company’s serious commitment to high-level cultivation through science and research.
The design process involved finding a middle ground between playful imagery and a more formal, scientific aesthetic. The logo had to be versatile enough for product merchandising, including clothing and extended merchandise activations, while also representing the company’s core values and expertise.
The final logo combined elements that reflected both the joy and the science behind marijuana cultivation. It conveyed a sense of approachability and enjoyment, while also emphasizing the company’s dedication to research and quality cultivation. The design struck the right chord, encapsulating the dual aspects of social engagement and scientific rigor that define Plant Science.